Tommy Hilfiger has created a new TH monogram with celebrated British illustrator and graphic designer Fergus Purcell. The monogram reimagines the Tommy Hilfiger brand’s core DNA, and will appear for the first time in the Fall 2022 collection.

Purcell has created a bold reinterpretation of the motifs he discovered on iconic pieces from the brand’s design history. Created from an interlocking T and H, the monogram collides the classic with the new, bringing a new perspective to prep sensibility: as such, it is quintessentially Tommy Hilfiger.

“Since 1985, the ‘TH’ monogram has stood for authentic prep style, playfully reinvented for all,” says Tommy Hilfiger. “Fergus Purcell has been a truly inspiring collaborator. His elevated approach and connection to street culture is unique. It has been a joy to reinvent our monogram with him – for 2022 and beyond.”

“What I love about the brand is that it’s high impact; very colourful, very confident and very immediate.” adds Fergus. “These were the inspirations that drove my design, and the desire to make something that was new and iconic but also felt as though it could have existed already. I’m very pleased with the results!”

Purcell’s new motif has inspired Tommy Hilfiger’s Fall 2022 TH Monogram collection, which brings a forward-thinking spirit to East Coast heritage style across men’s, women’s and kidswear.

Shop the collection here.