ALEXANDER MCQUEEN FALL 2022 AD CAMPAIGN

ALEXANDER MCQUEEN FALL 2022 AD CAMPAIGN

The campaign photographed by Paolo Roversi, features Awar, Lucia, Florence, Celina, Wang and Achenrin.

August 23, 2022

The Alexander McQueen Fall collection is inspired by that idea of community, and specifically by mycelium, by the reality of nature as a community that is far, far older than we are. Mycelium connects even the rooftop of the tallest skyscraper to the plants, to the grass, to the ground, to animals and to human beings.

Mycelium has the most profound, interconnecting power, relaying messages through a magical underground structure, allowing trees to reach out to each other when either they or their young need help or are sick. The idea is humbling – beautiful – and, of course, a metaphor for interconnection and for community between people, between us all.

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