Captured by photographer Nicolas Kern with creative direction from Law Roach, the Valentino Pink PP ad campaign featuring Zendaya and Lewis Hamilton captures the duo against a standout pick backdrop while presenting some of Pierpaolo Piccioli’s latest wares.

Zendaya shot in a monochromatic and obsessive Pink PP space, has an attitude that recalls a sense of freedom. A freedom that acts as a neutral, that goes beyond any feminine traits. All images capture a moment becoming a portrait of a movement.

Sir Lewis Hamilton, the Seven-Time Formula One World Champion, takes the stage as the first Valentino menswear DI.VAs for the new Valentino Pink PP Men’s Advertising Campaign. DI.fferent VA.lues = DIVAS. The contemporary Valentino DI.VAs is a multifaceted character of codes and inner values.

Valentino’s Creative Director, Pierpaolo Piccioli continues his conscious and progressive way of making culture by creating an authentic relationship with DI.VAs, becoming a real cultural comeback. From cinema, music, literature to sports, each DI.VAs plays a key role in sustaining the new vision gaining diversity by uniting together.