The icon of Dior makeup is entering a new era and overturning conventions with the Christian Dior Rouge Dior Forever. This innovation joins Rouge Dior Forever Liquid, the transfer-proof, weightless liquid lipstick.

“Rouge Dior Forever, these three words almost sound like a manifesto. And in a way they are. This new generation of Dior lipsticks is loud when it has to be loud, and discreet when wanted and for sure, always beautiful,” said Peter Philips, Creative and Image Director for Dior Makeup.

The shades are radiant, confident and more intense than ever, all in a matte finish that is incredibly soft and desirable. Comfort is long-lasting and weightless, to dress the lips without feeling heavy, and to make them look more beautiful, day after day.

From subtle nudes to saturated reds that serve as a dazzling contrast, the 22 colors created by Peter Philips correspond to every desire, every style and every tone. A range of essential colors in a matte finish that suits every woman without exception.

To celebrate color, a new face is joining the iconic Natalie Portman to wear this unprecedented lipstick in its new shade palette: the charismatic Yara Shahidi, a rising star of American cinema and a committed woman who has been working for her causes since she started out.

The collection is available exclusively at Sephora now and at all other retailers starting August 15th.