The complicity  between the Maison and Charlotte Casiraghi for the Chanel Pre-Fall 2022 ad campaign brings to life a series of photos and a short film that teeter between dream and reality.

“Charlotte embodies the Chanel allure in a very authentic and natural way, all while remaining true to her own world,” says Virginie Viard, who drew inspiration from her attitude and eclectic personality for this collection.

Like a heroine in a novel, her stately demeanour is transposed here in long coats, trouser suits in acidic-hued tweed or black velvet, fluid ensembles in printed silk crêpe or quilted-effect denim. “When I discovered the collection, I found the things I like to wear every day and what I really feel comfortable in,” Charlotte Casiraghi continues. “There are a lot of jeans, shirts, fabrics with a certain depth like velvet… It’s important to be able to choose, to express something different depending on the moment.”

The photographs, an extension of this promenade, immortalise the allure of Chanel in a poetic atmosphere, conducive to both contemplation and reverie.