Building on the “20 Years: Re-Coded” thematic narrative, the Y-3 Fall 2022 collection is an auspicious ode to one of the brand’s most iconic colors – Orange – as Y-3 delves into the past in order to boldly envisage a visceral new future.
Audaciously exploring the theme of collective memory, the latest offering from Y-3 sees adidas and Yohji Yamamoto delve into their shared past to consider Memories of Orange. A synonymous symbol for Y-3, Orange has been the primary color of the brand’s logo for many years. The brand shines a light on this most iconic of signifiers, contrasting the luminosity of the pantone with black and neutral palettes, while simultaneously incorporating evocative references to a sport that has remained an unending influence – football.
The seasonal offering is highlighted by a selection of pieces that feature contrasting logos, bold blocking, and, of course, fluorescent Orange color palettes. Conceived as a harmonious cacophony of contrasts, the collection also boasts new takes on football crest logos and reimagined team sponsor graphics. Meanwhile an array of dynamic footwear sees the Y-3 Hokori III, the Y-3 Ultraboost 22, and a bright Orange colorway of the iconic Y-3 Qasa take center stage, as well as ushering in the arrival of the brand’s expressive take on an archival adidas classic: the Y-3 Gazelle.
Arriving from July 15th, Y-3 Fall 2022 Chapter 3 is available globally at adidas.com/y-3, in store, via Confirmed and through select retailers.