Accented with bright pink neon signs and featuring a custom-built photobooth, the 2666 sqft Marc Jacobs flagship store is the first location in England where clients can discover Marc Jacobs ready-to-wear, including the Monogram collection first seen on the runway for AW21.

Beyond clothing, the new store is the ultimate destination to shop the full line up of small leather goods, jewellery, footwear, and signature bag styles – including The Tote Bag and The Snapshot. The J Marc Shoulder Bag, the dynamic new addition to the collection unveiled in a campaign starring Winona Ryder, is also available in a full spectrum of colours.

To celebrate Marc Jacobs’ return to London, a free photobooth has been installed in the store for a limited time from July 6th. Entirely bespoke and wrapped in the Monogram print, the booth allows guests to take away a printed snapshot from their visit.

To celebrate the store’s arrival in the city, a fleet of London’s iconic taxis and double decker buses have also been custom-wrapped in the Monogram print. They will take over the streets for a total of four weeks, carrying thousands of passengers around London.