GUCCI RESORT 2023 COLLECTION
A source of inspiration within every collection, Gucci presents an ode to the seasonal ritual of setting off to seaside locales.
July 11, 2022
The Gucci Resort 2023 collection features a selection of items unique to the world’s top travel destinations, transforming the vacation wardrobe into a colorful travelogue. Bags, sunglasses, hats, and beach blankets make up the exclusive local product offers, while the ready-to-wear and shoes will be available across all resort locations as well as on Gucci.com.
At the center of the special selection is the GG monogram, reimagined with a zig-zag-patterned background and with vibrant color combinations unique to the specific warm-weather havens where they are exclusively sold. The cities featured within the collection include Bondi, Bodrum, Cancun, Cannes, Capri, Dubai, Forte dei Marmi, the Hamptons, Hawaii, Ibiza, Jeju, Marbella, Miami, Monte Carlo, Mykonos, Okinawa, Palm Desert, Porto Cervo, Phuket, and Rio de Janeiro. Inscribed with the name of the city that inspired the palette, each item becomes a travel memento, denoting the expansive narrative of an individual’s journey.
To present the product selection in a surreal and playful way, photographer and director Max Siedentopf has captured a campaign where the Gucci Resort pieces take on monumental status in mini dioramas of the various resort destinations. Tote bags and sunglasses become part of the landscape, while beach-goers bring larger-than-life energy to the frozen-in-time scenes—a reminder that unexpected stories are still to be discovered even in the most familiar destinations.
The collection will be distributed through designated stores and on Gucci.com. Additionally, at the resort destinations, special Pop-Ups inspired by beachside cabanas will also showcase an exclusive product offering.