Introducing actor Regé-Jean Page as the new face of the Giorgio Armani Code, embodying the essence of modern masculinity.

“Regé-Jean Page interprets and explores the nuances of a soft and deep masculinity that is neither ostentatious nor showy. He authentically and spontaneously represents the culture, richness and vitality of this moment in time,” says Giorgio Armani.

With Armani Code Parfum, the Armani Code range now includes three distinct fragrances, all sharing the signature base note of Cedarwood and Tonka Bean.

This fragrance is also an opportunity for Armani to open a new chapter, with a philosophy based on the concept rewrite the code. In this campaign, photographed by Damon Baker, Page embodies this vision of masculinity, shaking up the codes to make room for change and progress.

The For the People star called the gig an “absolute privilege.” He continued: “It allows me to embody the effortless style of a brand that has defined what the peak of iconic, cinematic style looks like, and continues to inspire a progressive outlook on how we will all shape our future.”