Photographed in LA, Angus Cloud is depicted in a series of artistic portraits for the Amiri Icon campaign guided by the brand’s distinctive lens.

In a setting inspired by modernist design and cinematic stills, lighting and composition techniques are used to highlight the 23-year-old’s creative free-spirit in an effortless and refined manner. Wearing a mixture of classic looks from AMIRI’s oeuvre, Cloud brings Mike Amiri’s elevated craft to life: in a faux-fur outerwear, signature kick-flare tailoring and hallmark Americana silhouettes.

Both carving unconventional paths, Cloud’s passion and artistry resonates with Mike’s own. Following a swift rise informed by his acclaimed, breakout role in Euphoria, the actor now stands at the vanguard of a new generation of American talent driven by boundary-free creativity and art. It’s these characteristics that not only appeal to Mike Amiri, but also mirror his own steadfast attitude.