LOUIS VUITTON SUMMER 2022 CAPUCINES HANDBAG FILM CAMPAIGN STARRING LÉA SEYDOUX
As an enduring feminine icon, the Capucines symbolizes the quintessence of Louis Vuitton, its quest for excellence, creativity and craftsmanship.
June 22, 2022
For the Louis Vuitton Summer 2022 Capucines handbag campaign with Léa Seydoux, the actress and Louis Vuitton House Ambassador showcases the emblematic bag at the Musée de l’Orangerie in Paris, set against Claude Monet’s world-renowned Water Lilies paintings.
An intuitive blend of elegance, femininity and savoir-faire, the Capucines’ metal details evoke those of the Maison’s classic trunks. The perfect canvas for reinterpretation, this season the Capucines takes on a new pastel colorblock in a soft cream and delicate yellow.
Named after Louis Vuitton’s very first store in Paris, the Capucines has established itself as one of the Maison’s most sophisticated models and the perfect canvas for seasonal variations.
Behind the apparent simplicity of the Capucines’ design lies a complex creative process and extensive craftsmanship: each bag is assembled in 250 steps by only the Maison’s most experienced artisans.