The Chanel Coco Beach 2022 collection campaign embodies an art de vivre and the joys of summer with holidays devoted to pure leisure and swimming. Aambassador Margaret Qualley personifies the ideal summer holiday wardrobe, resonating with the eternal codes of the House.

“To me, this collection is so fun because it represents summer, vacation and freedom,” confides the actress. “The pieces in this collection are at once fantastically luxurious and easy going, a seemingly impossible feat, but not in the hands of Virginie Viard!” Margaret Qualley said of the experience.

Standing in front of a stone wall and the branches of a bougainvillea, Margaret Qualley is dressed in a delicate ecru top with flounces. A onepiece swimsuit laced up with pearls is enchanting. A big black satin bag interlaced with grosgrain ribbon further explores the pearl, so dear to Gabrielle Chanel. Elegant yet always comfortable, Margaret Qualley wears fluid tweed trousers in black with a white trim. Because tweed is an important element of this collection, revisited as a very lightweight version that could almost be terry towelling.

Summer essentials are honoured in the campaign, such as these black cycling shorts worn with a simple bikini top, a tote and leather sandals embellished with multiple CCs. When asked what her ideal summer suitcase would hold, Margaret Qualley answers: “Am I allowed to just say this collection plus some sneakers, sunscreen and a few books? Because that is my dream scenario.”

The Chanel Coco Beach 2022 collection will be available in a selection of Chanel boutiques from mid-June.