PRADA FALL 2022 MENSWEAR AD CAMPAIGN FEATURING AN ALL-STAR CAST

PRADA FALL 2022 MENSWEAR AD CAMPAIGN FEATURING AN ALL-STAR CAST

The campaign portraits offer fresh perspectives on world-famous faces, framing themselves within a new narrative.

June 20, 2022

For the Prada Fall 2022 menswear ad campaign, David Sims photographs a triptych of these story-tellers, whose talents have helped shape twenty-first century cinema: Jeff Goldblum, Damson Idris and Rami Malek.

In juxtaposition with each of David Sims’ portraits, a series of still-life images – apparently paradoxical, capture objects infused with meaning for these actors, keys to uncovering hidden and private memories. Here, these actors play themselves – they expand the campaign to tell their own stories, express their personalities, recount their lives for the camera. In the same fashion as they take on a role, their own personae can become characters, reflecting scripts that are all their own.

Unexpected, even revelatory, these still and moving images unlock and celebrate the personalities behind this trio of individual and distinct characters. These story-tellers tell us the stories that dwell inside each of them.

BE FASHION FORWARD

Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.