CHANEL PRE-FALL 2022 AD CAMPAIGN
The 2022 Métiers d'art collection campaign celebrates the virtuosity of Chanel’s artisan partners.
June 17, 2022
For the Chanel Pre-Fall 2022 collection, Mikael Jansson captures the silhouettes imagined by Virginie Viard that were presented at le19M, the new Parisian site and dedicated to the Fashion Métiers d’art.
Mica Argañaraz, Loli Bahia and Adit Priscilla stand out against a white backdrop, as they embody this metropolitan and sophisticated collection with grace and daring. Here, a relaxed attitude sets off a two-tone sequin ensemble.
The embroideries by the Montex and Lesage ateliers, of trompe-l’oeil cuff bracelets or woven gold threads inspired by the structure of le19M, respond to a wealth of multicolored tweeds.
Through these refined shots, the essence of Chanel is illuminated by a graphic accumulation of sautoir necklaces, bracelets, Byzantine brooches made by Goossens along with other jewelled buttons, thus highlighting the creative dialogue between Virginie Viard and the Maisons d’art.
The Chanel 2021/22 Métiers d’art collection is now available in boutiques.