GUCCI HORTUS DELICIARUM HIGH JEWELRY CAMPAIGN FILM STARRING JESSICA CHASTAIN
The film embodies the narrative behind the collection—a journey, inspired by the Grand Tour.
June 14, 2022
Presenting a new campaign featuring Oscar-winning actress and film producer Jessica Chastain for the Gucci Hortus Deliciarum High Jewelry collection. The series of endorsed and still-life images and the dedicated film, imbued with a poetic and timeless aesthetic, evoke the narrative behind the extraordinary new pieces.
Informed by the far-flung travels taken by artists, scholars, and thinkers searching for knowledge and beauty over two centuries ago, Gucci deciphers places full of wonders for a new age. A creative ode by Alessandro Michele to specific historical and architectural eras suspended in time and space. The journey, inspired by the Grand Tour, reveals romantic, maximalist jewels made with mastery.
In the campaign, Chastain inhabits an elegant and eccentric character. An eclectic collector of fashion, art, and experiences, the Hortus Deliciarum jewelry she wears represents the mementos her character has accumulated throughout her life travels.
Vivid and cinematic, the film reveals a succession of different scenes, with the decoration of each room representing another phase in the rich personal history of Chastain’s character. Art directed by Ezra Petronio and shot by Mert & Marcus, the film and its accompanying images possess a voyeuristic, intimate quality, combining tightly-shot portraits with atmospheric wider shots to reveal hints of the character’s unpredictability and the opulence of her home.
Balancing artful, psychedelic elegance with edgy, contemporary notes, the campaign deftly juxtaposes the past, present and future. At once timeless and daringly modern, it is an extraordinary celebration of the new Gucci Hortus Deliciarum High Jewelry collection.