Naomi Campbell pays homage to the 90’s, bringing the attitude and sensibility of self-portrait’s debut collection of bags to life.

June 13, 2022

Rooted in the mood of an inspirational time in fashion and creative cultural history, Naomi Campbell takes on the confident and provocative leading role, alongside her Self-Portrait Bow handbag.

Naomi wears pieces from self-portrait’s upcoming Fall 2022 collection including a sequinned two-piece skirt and crop top, power mesh long sleeve gown and knitted midi dress.

“When thinking about how to launch the Bow Bag, I was feeling quite nostalgic and reflective of the past and kept being drawn to the nineties, an era when fashion was sweet yet tough, and heavily influenced by music. The origins for this campaign came from such a simple idea born out of a play on words with the name of our new bag. There is only one person I knew who would be able to fill the role of our lead for this video…Naomi defines not only the era we are paying tribute to through this project, but she represents everything the self-portrait woman stands for – she’s strong, independent, provocative, and always authentically herself,” said Han Chong, self-portrait Founder and Creative Director.

Inspired by the ease and freedom associated with the self-portrait brand, the Bow Bag debuts with two styles – the Bow Mini and the Bow Micro. The collection is available to purchase at, in self- portrait stores around the world, including the brand’s flagship store in London, and across its global network of partner retailers.


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