Marc Jacobs introduces the new J Marc shoulder bag and global advertising campaign starring award winning actress, Winona Ryder.

In the world of Marc Jacobs, Winona Ryder is a familiar face and ultimate muse. Winona and Marc Jacobs have shared many iconic fashion moments throughout the years. Their friendship has been a long and enduring one, documented through multiple advertising campaigns spanning decades. In this latest imagery, Winona is styled in archival runway pieces with the new J Marc shoulder bag front and center.

Crafted from soft supple leather, the J Marc shoulder bag features the brand’s signature interlocking J closure. The bag can be carried three ways as a clutch, crossbody with webbing strap, or as a shoulder bag. The chunky chain strap takes inspiration from the iconic Stam bag; an element brand aficionados will be excited to see return.

J Marc is an elevated and chic new core offering that will be available in various colorways, animations, and sizes.