Prada collaborates with the artist Cassius Hirst – known as Cass – to imagine the Prada America’s Cup sneaker anew, through a customised capsule collection of four styles, in 22 variables.
Here, the iconic silhouette of the Prada America’s Cup sneaker becomes a canvas for creation, offered in a special capsule. Something unique, something new.’ said Lorenzo Bertelli, Prada Group Marketing Director and Head of Corporate Social Responsibility.
Cassius Hirst painted his first pair of sneakers when he was 14 – a gift for his father, the artist Damien Hirst. Growing up in a household where exposure to art was inevitable, sneakers became his canvas: sculptural objects whose topographies were reworked through hand spray-painting, no two pairs exactly alike. His work has garnered a cult following, purchased by the likes of A$AP Rocky, Playboi Carti, Offset, Rihanna, AJ Tracey and the late Virgil Abloh.
The four Cass x Prada sneaker styles draw their names from the world of music, reflective of the interests of Cassius and the passions of his fans. ATT4CK, D3CAY, SUST4IN, REL3ASE are all named after the ‘envelope’ or life of a sound, the stages of its evolution, reflecting this new evolution of the America’s Cup sneaker. The title of each style suggests their look and feel: the hard-edged, molded spikes of ATT4CK, sprayed with neon; the distressed leather of D3CAY, stripped and intentionally faded; the solid brights of SUST4IN, with overpainted white relief details; and the neon-spray finish of REL3ASE.
The Prada x Cass collection is an edition limited to 3,000 pairs globally, sold through a selection of Prada boutiques and via Prada.com.