TOMMY HILFIGER ‘PLAY IT FORWARD’ PARTNERSHIP WITH SHAWN MENDES
Tommy Hilfiger announces its “Play it Forward” partnership with Shawn Mendes, to build upon their shared vision for a better future.
May 16, 2022
The multifaceted Tommy Hilfiger ‘Play It Forward’ collaboration will kick-off with Shawn Mendes as the face of the Summer 2022 global campaign, titled ‘Classics Reborn,’ which features a collection fully made from more sustainable materials.
Additionally, throughout his upcoming Wonder: The World Tour, Shawn Mendes will wear more sustainable, custom-made styles, with Tommy Hilfiger also donating US$1 million to efforts to mitigate and offset the environmental impact of the tour. The partnership will culminate with a co-designed capsule collection, launching in Spring 2023, which will reimagine timeless style more sustainably through recycled and new material innovations, and circular design practices.
“I’ve always been inspired by Tommy and the iconic brand he built, and I’m excited to share our journey together with my fans,” says Shawn Mendes. “Everyone has a role to play in creating a more sustainable future and I’m inspired to see what we can achieve. I look forward to learning from each other, exploring how creative reimagination can have a positive effect on the fashion industry, and sharing what living more sustainably means to me.”
Launching May 16, 2022, the Tommy Hilfiger “Classics Reborn” campaign was shot by Craig McDean and features Shawn Mendes wearing styles from the 1985 Program collection, including the iconic 1985 polo which is made from organic cotton. Throughout the 1985 Program’s 2022 collections alone, the use of organic cotton reduces CO2eq by about 48% and avoids 692 tons of emissions — equivalent to 641 one-way flights from London to New York for one passenger. Shawn Mendes also wears more sustainable denim that is produced using 20% post-consumer recycled cotton and requires less water and energy during its finishing stages. The look is completed with curated vintage Tommy Hilfiger pieces that celebrate nostalgic favorites.
As a key milestone of the partnership, Tommy Hilfiger and Shawn Mendes also will introduce a co-designed capsule collection in Spring 2023.