The Emilio Pucci Fall 2022 RTW collection entitled ‘La Grotta Azzurra’ presented live in various tableaux vivants throughout the island, with Pucci-clad models looking very much à l’aise in the surroundings.
“Pucci isn’t a conceptual brand, it’s a lifestyle brand, so its message has to be direct,” said Creative Director Camille Miceli said. The designer amps up the joie de vivre factor already embedded in its codes. Energy is an attractive trans-generational attitude, and permeating the label with a positive, slightly trippy vibe will help engage for a wider, younger audience.
Miceli also highlighted what she called Pucci’s “humanity and peculiar sensibility,” which she enhanced, for example, by creating hand-drawn iterations of the famous prints. “I think that digitized patterns strip Pucci’s motifs of the imperfections that are part of their unique charm,” she explained. In the new collection, which is full of covetable, cool separates, the patterns’ pyrotechnics are offset by the use of few solid colors. Often the prints were just used as contrasting details—a colorful padded trim on a black or beige cotton cropped jacket; a printed foulard criss-cross closing a short black sleeveless shift dress; a flower-flame motif blooming at the front of a pair of bell-bottom capri pants in white cotton.
Making Pucci desirable is part of Miceli’s mission to balance sophistication with accessibility, offering pieces that can make an entrance while retaining ease and nonchalance. Being a skilled accessories designer, she has cleverly expanded the offer, working around the shape of two interlocked little fishes, playfully replicating the P in Pucci.