For more than 20 years, Diorshow has been revolutionizing the beauty of women’s eyes with its outstanding products. This year, the new Christian Dior 2022 Diorshow collection is infused with floral power.
Under the guidance of Peter Philips, Creative and Image Director for Dior Makeup, the new mascaras and eyeshadows are donning for the first time more natural formulas and are enriched with a new signature ingredient: blue flower extract, which is known for its soothing properties. The Dior eye makeup essentials also boast packaging more couture than ever.
A true feat of formulation, the Diorshow and Diorshow Pump ’N’ Volume mascaras deliver 24 hours of volume and are made with 90% natural-origin ingredients, 2 while the 5 Couleurs Couture palette – a Dior icon since 1987 – is celebrating its love story with velvet in new shade ranges. On Stage Liner, the star eyeliner on the Diorshow runways, and the new Diorshow On Set Brow gel bring the finishing touch to the eye look.
In 2022, a new version of the “Dress your eyes in Dior” saga is seeing the light. The Diorshow campaign is shining a spotlight on actress Anya Taylor-Joy’s talent and artist-painter Sharon Alexie’s creativity. A bewitching look peeks out from under their veil, with spectacular lashes and highly colored eyelids. The shades enter into dialogue with the elegant vestal-inspired dresses, whose fabric moves delicately in a way reminiscent of the spectacular curves of the Dior eye look. Powerful and confifident femininity interplays with the delicate shadow of the blue flower blossom.