The Jimmy Choo Summer 2022 campaign is a line-up at a decadent party where the mood is playful poolside glamour. The opulent surroundings reflect the bold embellishments, strong silhouettes and uplifting colours of the new collection.

This season, Creative Director Sandra Choi was inspired by the idea of a ‘modern goddess’ and really distilling the vibrancy of the brand, with new designs like remastered rope sandals and updated icons – from pumps cast in sunset shades to jacquard essentials – that really capture the excitement and energy of the season. The still and moving images reflect the glamorous, daring and confident spirit of Jimmy Choo.

The campaign also presents Jimmy Choo’s latest eyewear collection with Barbara Palvin showcasing the AURI sunglasses and JC329 opticals.