Leave it to Demna Gvasalia to come up with a head-turning retail concept starting with the Balenciaga Le Cagole handbag pop-up shop in London, spotlighting the new style with a bright pink and furry decor.

Inspired by the vast Balenciaga archive and the famous Motorcycle Bag, the Le Cagole captures the house’s history through creative director Demna’s own lens, and it is safe to say that it isn’t the label’s first bag that will go viral. The Le Cagole bag is seen different sizes and  also includes sandals, boots and assorted small leather goods.

Occupying a ground floor unit of a late 19th-century building, the interior design features walls, flooring and all furnishings covered from top to bottom in fluffy faux fur, and obviously, it’s in candy pink, the preferred colour of Generation Z females. So, shoppers are able to pick their trophy bag of choice from a wide selection of materials and colors, but on top of that, customisation is readily available too—think additional heart-shaped mirror or card holder in matching material and color.

The pop-up is open until May 8th.