YVES SAINT LAURENT BEAUTY Y EAU DE TOILETTE FILM STARRING LENNY KRAVITZ

YVES SAINT LAURENT BEAUTY Y EAU DE TOILETTE FILM STARRING LENNY KRAVITZ

Lenny Kravitz captures the most intimate moment of Y with the new Y Eau de Toilette campaign.

April 27, 2022

Inspired by the iconic white t-shirt and black jacket, the Yves Saint Laurent Beauty Y Eau De Toilette represents a balance between freshness and strength.

Like a crisp white t-shirt, notes of bergamot, sage and ginger offer a sharp juicy freshness to challenge convention and exceed all expectations. At its base, soft notes of balsam fir, cedarwood and marine ambergris embody the subtle power of a tailored black jacket that is refined, chic and surprisingly powerful. An authentic and bold creation; masculinity re-defined

In the new campaign of Y Eau de Toilette the rock legend and Y ambassador Lenny Kravitz reveals a more intimate facet of who he is. The film captures his journey back to his roots, in the Bahamas, on the island of Eleuthera – It’s the place for Lenny to reconnect with his true self, his roots.

This film reveals how Lenny draws his creative energy and fuels his passion from the place of his origins. From his true home. This new film reveals a new, rawer, more acoustic version “Are You Gonna Go My Way”, recorded especially for the new campaign by Lenny Kravitz.

The New Y Eau de Toilette is a new level of intensity, blue wave of clean and sexy.

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