An archival coloring of the House’s signature code takes over the scene in a new campaign.

April 26, 2022


In the dedicated campaign captured by Max Siedentopf, the power of the Gucci blue GG motif is put front and center.

The blue GG canvas is revived through a dedicated campaign where the attention is focused entirely on the motif. Stills and videos capture a world fully covered in the GG monogram. From the floor to the ceiling, everything featured within the setting is decked out in the signature pattern. The Gucci items blend with the backdrop, just defined by the blue leather trim and the blue-red-blue Web stripe.

The blue GG monogram is featured on Luggage and Handbags, expanding the men’s and women’s offer as an alternative to the already well-known ebony and beige combination first introduced in 1969. The new color variation dating back to the early 70s, is declined on a selection of styles from the Ophidia line, refreshing the assortment with a contemporary touch: a trolley in different sizes (small, medium and large sizes), a duffle bag (medium, large sizes), a garment bag, two different backpacks, a hobo bag, a shoulder bag and a belt bag. In addition, a tote in different sizes, a briefcase and a messenger bag are presented.

The assortment also includes feminine options that complete the handbag offer. Paired with a blue-red-blue Web, blue leather trim and silver-toned hardware, the new shade is introduced through a selection of styles including the Jackie 1961, the Gucci Horsebit 1955, and the Dionysus. Small Leather Goods for men and women, including wallets, chain wallets, card cases and key cases top off the selection.

Slide sandals, slippers, slingback pumps, Gucci Jordaan loafers, GG Rython sneakers all present the new blue GG canvas. GG Marmont reversible belts and a selection of hats including a baseball cap and a flat cap round off the offer.


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