VERSACE SPRING 2022 TIMEPIECE CAMPAIGN FILM
The new watch campaign looks back to mythology and propels its classical iconography forward.
April 25, 2022
Placed atop columns and plinths, the new Versace Spring 2022 timepiece season watches are elevated to the timeless allure of antiquity, whilst remaining undeniably contemporary.
The futurism of the trend-focused Icon Active watches is enhanced within the mythological context, as the plays of transparency and color, material and camouflage pattern, are brought into focus.
La Medusa styles in fresh spring colors feature a 3D Medusa head floating above the dial, and the men’s V-Palazzo pops with a colorful Greca motif across the strap in a reinterpretation of the Versace signature.
The strong Greca Dome and Hellenyium Chrono take typically masculine shapes and empower them further with Versace iconography, while the V-Tribute is equal parts delicate and impactful with its clear brand flourishes.