DION LEE SPRING 2022 AD CAMPAIGN FEATURING GRIMES
Australian fashion designer Dion Lee adds a futuristic focus to his latest campaign with Grimes.
April 20, 2022
Australian fashion designer Dion Lee released his latest Spring 2022 campaign which takes inspiration from and features the avant-garde pop star, Grimes, modeling in the ads.
The campaign tells a story of a sci-fi heroine, who explores a newfound icy mystic landscapes with cyber-human architecture.
Grimes’ aesthetic plays into Dion Lee’s new collection which includes pieces such as a white, “androgynous anime” jacket, which she modeled in the photos. She styled the look with long, icy white tresses and vibrant red eye makeup, which she did herself.