LOEWE PAULA’S IBIZIA 2022 COLLECTION FILM
After several seasons of travelling the world, this year Paula's returns to Ibiza for Loewe's Summer collection.
April 19, 2022
Shot at Casa Broner, a modernist villa in the island’s historic Sa Penya neighbourhood, the Loewe Paula’s Ibiza 2022 campaign captures the cast in the hedonistic throes of an endless party.
Liberated energy saturates the collection, inspired by endless partying—unisex skin-baring silhouettes sparkle with sequins, artisanal crochet embellishes denim and silk.
Unisex summer staples gleam with the sparkle of sequins. Skin peaks through short hems, lacing and cut-outs. Easy and uncomplicated dresses, loose knits, T-shirts and shorts are cut close to the body, featuring surf prints and cactus motifs.
Natural fibre baskets and leather bags in degradé colours recall psychedelic Ibizan sunsets. Myriad colours and textures play across bags this season, with baskets handcrafted in natural fibres with ombré effects, and leather bags featuring cut-outs and weaves.
Statement sunglasses, printed pouches and beach-ready hats, towels and water bottles add a playful vibrancy.