FENDI SPRING 2022 PEEKABOO COLLECTION FILM
The new peekaboo collection by Fendi is formidable, powerful, and certainly feminine.
April 13, 2022
To celebrate the Fendi Spring 2022 Peekaboo bag collection, the brand collaborates with renowned director Luca Guadagnino to explore the trademark sense of humor and powerful femininity of the maison. The short film stars Adwoa Aboah, floating over a dreamlike Rome with a liberated ease, supernaturally charged with the power of the Peekaboo.
“It was the moment to set things straight with a new classic. I wanted to evoke the beauty of a vintage bag with a lock, but for the first time make it about the movement of the bag,” said Silvia Venturini, Fendi’s Creative Director.
Its name pays homage to the “peek-a-boo, I see you!” game: the architectural silhouette features a soft, supple interior revealed by the bag’s expertly designed twist-lock construction.
Infused with the spirit of an icon, she takes flight above the unmistakable rooftops of Rome, rising to meet her destiny as the embodiment of the Fendi woman.
Since 2008, the Peekaboo bag has continued to express the true essence of what it means to be Fendi, perfectly balancing artisanal tradition, experimentation, and creativity.