GUCCI SPRING 2022 EYEWEAR COLLECTION FILM
Discover Gucci’s new eyewear campaign starring Actress Ni Ni and singer Lou Doillon.
April 12, 2022
Presenting the new Gucci Spring 2022 eyewear collection with a campaign exploring the life of musicians on tour.
Captured by fashion photographer Thurstan Redding with creative direction by Alessandro Michele, the collection is shot in a mysterious and color-rich setting, where each protagonist possesses an attitude of quiet confidence and individuality.
Surrounded by instruments, Ni Ni wears a selection of oversized frames, each enriched with distinctive elements such as Interlocking G details and gold chains. A retro feel permeates the cat-eye or round frames that Lou Doillon wears.
Captured during golden hour when the rays of the sun shift into the glow of city lights, the campaign becomes a bold portrait of the artists, and the creative freedom that emerges when it’s just them and the music.