PRADA LINEA ROSSA SPRING 2022 CAMPAIGN FILM
Prada offers metropolitan clothing, engineered for tomorrow with the Linea Rossa line.
April 11, 2022
Prada Linea Rossa Spring 2022 campaign, photographed by Johnny Dufort, captures these clothes in dynamic, ceaseless action in a futuristic environment. Inspired by the energy and motion of sport, and by the demands of the kinetic body on the function of fashion, translated to a style that speaks of modern life, the new Prada Linea Rossa collection is captured alive in hyper speed, rapid-fire motion, blurs of movement underscoring the streamlined shapes and slick, technologically advanced fabrics – a hallmark of Prada Linea Rossa from its inception.
Pared-back, sleek, devised to function with the demands of contemporary existence and reflecting the roots of Prada Linea Rossa in the sleek, minimal lines of 1990s fashion – a style invented and evolved by Prada – the collection is defined by stark monochrome and greyscale. Pioneering fabric innovation transforms the relationship of the body and its clothing: bio-ceramic polyester piquet allows the body to maintain constant temperature regardless of activity of environment, while the new bio based nylon – whose threads are obtained from castor plant seeds – is abrasion resistant and lightweight, and naturally helps control the production of bacteria. Multi-function is key, with fabrics engineered to breathe yet repel water, to cool or warm, to adapt and live. The subdued palette offsets a constant reiteration of the signature Linea Rossa latex stamp: a mark of belonging, a badge of meaning that unites all wearers.
Inspired by the inspirational teamwork of the Luna Rossa crew, the iconic Prada America’s Cup sneaker – an anchor of Prada Linea Rossa from its birth in the 1990s to today – has been relaunched. For 2022, a new dimension is offered: customization.