Prada Linea Rossa Spring 2022 campaign, photographed by Johnny Dufort, captures these clothes in dynamic, ceaseless action in a futuristic environment. Inspired by the energy and motion of sport, and by the demands of the kinetic body on the function of fashion, translated to a style that speaks of modern life, the new Prada Linea Rossa collection is captured alive in hyper speed, rapid-fire motion, blurs of movement underscoring the streamlined shapes and slick, technologically advanced fabrics – a hallmark of Prada Linea Rossa from its inception.
Pared-back, sleek, devised to function with the demands of contemporary existence and reflecting the roots of Prada Linea Rossa in the sleek, minimal lines of 1990s fashion – a style invented and evolved by Prada – the collection is defined by stark monochrome and greyscale. Pioneering fabric innovation transforms the relationship of the body and its clothing: bio-ceramic polyester piquet allows the body to maintain constant temperature regardless of activity of environment, while the new bio based nylon – whose threads are obtained from castor plant seeds – is abrasion resistant and lightweight, and naturally helps control the production of bacteria. Multi-function is key, with fabrics engineered to breathe yet repel water, to cool or warm, to adapt and live. The subdued palette offsets a constant reiteration of the signature Linea Rossa latex stamp: a mark of belonging, a badge of meaning that unites all wearers.
Inspired by the inspirational teamwork of the Luna Rossa crew, the iconic Prada America’s Cup sneaker – an anchor of Prada Linea Rossa from its birth in the 1990s to today – has been relaunched. For 2022, a new dimension is offered: customization.