GANNI X JUICY COUTURE CAPSULE COLLECTION
Juicy Couture and Ganni bring back Y2K tracksuit with a sustainable twist.
April 8, 2022
Y2K diamantés meet Scandi 2.0 in this deeply nostalgic Ganni x Juicy Couture capsule collection of logo-splashed styles.
The early Aughts aesthetic gets the green treatment with our crystal-clad capsule of organic and recycled tracksuits, figure-loving mesh dresses, and caps and tees made from 100% certified organic cotton.
Ganni creative director Ditte Reffstrup says, “There are few fashion pieces in the world that are as easily recognised as Juicy Couture’s velour tracksuit – it’s truly a piece of pop culture history and I am super excited for GANNI’s take on it. Being able to work with them on making the most responsible version yet was a great extra layer to the collaboration. For the collection, we wanted to keep the essential 2000s mood and LA vibe while bringing some of GANNI’s contemporary Scandi feel to it and I can’t wait for our community to create some new iconic moments in it!”
Shot on the streets of New York by Emmie America, Ganni x Juicy Couture is an ode to the original IT Girls. Modeled by Parker Kit Hill, Sam Welch, Lucy Rae Mcfadin, and Ebon Nights, the collection is designed for juicier figures and a new era of icons.
Shop the collection here.