CHRISTIAN DIOR ADDICT SHINE CAMPAIGN FILM STARRING ANYA TAYLOR-JOY
The iconic rule-breaking lipstick, is now available in a high shine formula with refillable fashion cases inspired by the house codes.
March 29, 2022
Show your shine attitude just like Anya Taylor-Joy with the new Christian Dior Addict Shine campaign, inviting women to shine brighter than ever. Dior Addict is above all the expression of a free, uncompromising, radiant femininity.
Synonymous today with extreme shine, on-trend colors and free-spirited women, this lip shine has retained its avant-garde identity as it writes a new chapter in its history, even more remarkable, fashion-forward and natural than ever.
To celebrate this new era, Peter Philips and Dior laboratories have developed a true breakthrough formulation for a lipstick with exceptional shine now composed of 90% natural-origin ingredients1 and infused with floral lip care.
He has created a new palette of 40 highly desirable shades, featuring new classics and original creations, including the new Dior 8, an ultra-trendy shade of brick red, the mouthpiece of a new era. A palette of shades that allows every woman to flaunt their style, proclaim their own femininity, and let their personality shine loud and clear.
Dior Addict is unveiled in a lacquered case with a black vinyl effect, bearing the deconstructed Dior oblique logo on the edge in tribute to its avant-garde origins.
Thanks to its refill system, Dior allows you to choose each season between this timeless case and a collection of couture cases inspired by the House’s catwalks.