LOUIS VUITTON SPRING 2022 TWIST HANDBAG CAMPAIGN FILM STARRING HOYEON JUNG

LOUIS VUITTON SPRING 2022 TWIST HANDBAG CAMPAIGN FILM STARRING HOYEON JUNG

Discover Louis Vuitton’s Twist Spring campaign featuring Squid Games actress Hoyeon Jung.

March 28, 2022

South Korean Actress and House Ambassador, Hoyeon Jung presents the season’s Louis Vuitton Spring 2022 Twist bags featuring a youthful, yet timeless design with a fresh and contemporary look.

Highlighting the Maison’s heritage, the Twist’s name stems from the unique clasp, whose pivoting L and V come together to form a V in reference to the founder’s initials.

Crafted from the House’s emblematic Epi leather, the Twist MM chain bag features the now-iconic LV Twist lock, a sculptural signature in gleaming golden metal. Unexpectedly roomy thanks to the cleverly designed “wave” base, this beautifully made bag is a fashionable day-to-evening companion. The sliding chain strap can be doubled for shoulder carry or lengthened for cross-body wear.

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