GANNI BOUTIQUE IN PARIS
The Danish emerging premium brand opens its first two stores in France, both located in Paris.
March 25, 2022
Ganni opens two boutiques in Paris with the first one, considered its main address, located in the lively Le Marais neighborhood at 118 rue Vieille-du-Temple and a second, smaller store on Rue du 29 juillet in the chic Saint-Honoré district.
“We have been wanting to open a shop in Paris for several years now. The search took a long time and was disrupted by the pandemic, but then the context allowed us to find two relevant locations at once. It was better to have waited in the end,” said Nikolaj Reffstrup.
Shades of lemon yellow, baby pink, and sky blue line the walls of the rue Vielle-du-Temple store (covering 130 square meters and two floors), welcoming customers into a bubbly atmosphere. Parquet and tile floors, origami chandeliers, and artworks on walls mimic a trendy apartment’s interior. “We want to create that special feeling of being at home here. The shop is inspired by our home in Copenhagen, where we love to entertain our friends,” said Ditte. The charming and eclectic Marais district, with its restaurants, cool designer boutiques, and vintage shops does actually resemble the Danish capital a bit.
The label offers a cool and feminine Scandinavian style enhanced by colorful and trendy patterns, reflected in its cheerful and cosy boutiques. Furniture made by Danish designers highlights the brand’s roots, while recycled plastic catwalks provide a futuristic ambiance.
In order to make the retail space unique, the brand turned to French talent. In the Marais store, artist Desire Moheb-Zandi created wall tapestries inspired by the clothing collection’s graphic codes, while in Saint-Honoré, Parisian artist Enfant Précoce painted a mural.