TAG HEUER CARRERA PORSCHE CHRONOGRAPH TIMEPIECE
Porsche and the Swiss luxury watch manufacturer TAG Heuer have joined forces in a strategic brand partnership.
March 21, 2022
The new TAG Heuer Carrera Porsche Chronograph watch is a tribute to the heritage of two brands, offers a first glimpse at what they can achieve together with a seamless blend of the Porsche and TAG Heuer universes. The collaboration reflects the excellence of both names without diluting the essence of either. Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration.
Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.
The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.