Virginie Viard paid tribute to the iconic tweed fabric, synonymous with Chanel and its branding.

March 11, 2022

The Chanel Fall 2022 RTW collection was presented in a space at the Grand Palais Éphémère swathed entirely in tweed.

There were jackets in psychedelic colors, others that are subtly masculine or slightly oversize, trousers in black panne velvet, tight skirts worn with long socks and pointed pumps with a mini stiletto heel in patent leather, as well as boots and thigh-high boots in black or beige rubber.

“We followed the footsteps of Gabrielle Chanel along the River Tweed, to imagine tweeds in the colours of this landscape,” said Virginie Viard. “Like that of a long pink coat mottled with blue and purple, or a burgundy suit with a delicate gold shimmer. This is what Gabrielle Chanel would do on her walks through the Scottish countryside: she would gather ferns and bouquets of flowers to inspire the local artisans for the tones she wanted.”

Allowing for infinite combinations of colours and materials, tweed is an eternal code for the House. But in this case the inspiration came from over the pond.

“I was also thinking about England in the 1960s, and very colourful record covers,” adds Viard.

Ambassadors and friends of the House attending the show, in a décor swathed in tweed for the CHANEL Fall-Winter 2022/23 Ready-to-Wear collection, at the Grand Palais Éphémère.




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