The Sergio Rossi SR pop-up store is located in the fashion district with a unique space, a stage that invites to play with collections and special projects, involving the customer in a dynamic and creative location in continuous evolution.

The project, entrusted to Cristina Celestino Studio, is an immersion in the Sergio Rossi world through the use of a collection of products that represents the different souls of the brand and recalls an ironic femininity, with a sophisticated, bold and contemporary allure.

The first of these special projects is Anthology, a collection created to understand the evolution and the history of the Brand. The green color is the protagonist within the space, a trait d’union between the sensitive approach and the decisive signals that are launched daily by the female universe.

The nuance choice also recalls a tangent idea of sustainability, which has always been an integral part of the attention that Sergio Rossi shows to the World.

SR POP-UP is an important choice that represents not only a tribute to the city of Milan and its women, but also underlines the expansion plan of the Brand, which in the Summer will also open the doors of the new Sergio Rossi flagship store in Via Spiga 26.

“We wanted to design a new space for SR to celebrate the shoe and the history behind it; a transversal culture between manual skills and artistic investigation revealed through a material envelope in which the objects speak: coverings and surfaces, such as the colored chenille curtains and the carpet that also covers the walls, creating an unprecedented shell for shapes and colors” says Cristina Celestino.