The Fendi Spring 2022 campaign is a celebration of the joyful irreverence and empowered femininity that defined the collection, conveyed through bright colours and a delightful atmosphere.

The campaign features five models – Vittoria Ceretti, Yilan Hua, Barbara Valente, Rianne Van Rompaey and Anok Yai – shot in studio in a playful and chilled mood. Pictured all together, in couples or alone, they are captured against graphic backgrounds, in white fading to blue or featuring solid red cloud-like shapes.

The inspiration comes from a logo hand-sketched by visionary fashion illustrator Antonio Lopez, drawing upon the artist’s liberated sensibility and Studio 54 surroundings found in the Fendi archives. From this starting point was born a collection that depicts a modern perspective on disco-age glamour and puts a spotlight on the diverse and powerful femininity that underscores the Fendi name.

The signature looks captured in the campaign share a common vision, coming from The Estate and Archive of Antonio Lopez and Juan Ramos: an elegant abstraction of Lopez’s gestural brushstroke and his figurative drawings appear on shirting and leather intarsia, while that same hand-written logo emerges on candy-coloured diagonal stripes. Fendi’s iconic bags become canvases both for his work and the renowned savoir-faire of the house’s atelier, transforming into graphic artworks.