Valerie Messika has set her sights on Kendall Jenner as her new face of the Messika 2022 ad campaign, who infuses the new collections with an unparalleled energy and radiance.

Founder Valerie Messika on Kendall Jenner as her newest muse: “I wanted to illustrate a subtle alliance between grace and strength and capture an image of an alpha woman with a mysterious and hypnotic aura Kendall perfectly embodied that for me.”

Jenner is a long-time lover of Messika jewelry, modelling for the brand but also wearing the pieces in her personal life. On the partnership, Jenner said that “I am very happy to have been chosen by Messika for its new campaign. Its jewelry has always reminded me of Paris, one of my favourite cities. During the shoot, I was able to see so many beautiful pieces, which gave me a deeper appreciation for the craftsmanship of the house that goes into even the smallest earring.”

The photographs merge Kendall Jenner’s elegant figure with the natural infinite effect of the landscape. Capturing the immensity of the sea joining the sky, each image is a manifesto of freedom. That of a young woman in an iridescent blue lamé swimsuit or jacket taking a break in the clear water or running across crisp white sand. Whatever her choice, her attitude reflects her brilliance. Between athleisure and performance, her outfits have the energy of a woman well in her life, in her time and of the moment, whose body and mind are in perfect harmony. In control of her own destiny, she represents today’s alpha woman.

Through this campaign, the Maison reconfirms its bond with women. Ensuring fluidity in the ability to live every moment as decided, Messika jewelry is easy to wear and to combine. Through every piece, a sole ambition is shared: to encourage confidence in feeling ever free.