PRADA SPRING 2022 CAMPAIGN FILM STARRING HUNTER SCHAFER

PRADA SPRING 2022 CAMPAIGN FILM STARRING HUNTER SCHAFER

The Spring womenswear collection collides actuality and fantasy, the physical and the cerebral.

January 17, 2022

Minimal diptychs present a cast of women for the Prada Spring 2022 campaign lead by the actor Hunter Schafer captured in the act of dressing, or undressing. Striking details express a sense of closeness, drawing the viewer in.

Intimate and real, the images showcase the innately personal relationship of people to their garments – the women inside Prada.

Intimate and real, these ambiguous, intriguing photographs by David Sims celebrate and immortalize everyday gestures, moods of life. Through the season, the campaign evolves though a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.

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