PRADA SPRING 2022 CAMPAIGN FILM STARRING HUNTER SCHAFER
The Spring womenswear collection collides actuality and fantasy, the physical and the cerebral.
January 17, 2022
Minimal diptychs present a cast of women for the Prada Spring 2022 campaign lead by the actor Hunter Schafer captured in the act of dressing, or undressing. Striking details express a sense of closeness, drawing the viewer in.
Intimate and real, the images showcase the innately personal relationship of people to their garments – the women inside Prada.
Intimate and real, these ambiguous, intriguing photographs by David Sims celebrate and immortalize everyday gestures, moods of life. Through the season, the campaign evolves though a series of videos and photographic contributions devised by a series of emerging image-makers, each invited on set to interpret the collection, the campaign, and the mood of Prada.