BURBERRY 2022 LUNAR NEW YEAR AD CAMPAIGN
In celebration of Lunar New Year, Burberry introduces a collection featuring the symbol of courage and strength inspired by the year of the tiger.
January 11, 2022
Playful graphics animate the Burberry 2022 Lunar New Year campaign, from an orange-hued animal print and tiger motif created exclusively for the capsule to new perspectives on the Thomas Burberry Monogram.
Burberry’s celebratory capsule features the tiger’s signature stripes on popular styles like its Lola and Olympia bags. The tiger is also seen illustrated on men’s and women’s ready-to-wear alongside an orange-accented TB Monogram print that couples with accessories from the collection like cashmere scarves and sneakers. Models Liu Bingbing, Liu Chunjie, Wang Xiangguo, and Yang Ling were tapped for the campaign.