The new Gucci 2022 Chinese New Year collection featues a new print, a reinterpretation of a late 1960s archival design by Vittorio Accornero the artist and illustrator who created the House’s signature Flora design. Thanks to this playful, simultaneous connection to the past and future, through the celebration of a new year, the brand continues to engage in contemporary dialogues within the creative process, using time in all its iterations as never-ending wellspring of inspiration.

The print is presented in an all-over variation across the ready-to-wear assortment from outerwear and denim to shirts and dresses among other items. In a more subtle inclusion, it appears in the lining of a trench coat. A tiger and ‘Gucci Tiger’ wording are seen in patch form on jackets, jeans and knitwear, accompanied by a maxi multicolor monogram, Interlocking G or the equestrian-inspired Web stripe. An ample range of sweatshirts and T-shirts feature the tiger and logo elements in diverse iterations. On some pieces, the tiger is painted by hand or applied as a patch crafted with artisanal crochet and embroidery techniques, rendering these styles one-of-a-kind.

The Gucci Tiger collection comes to life in a campaign conceived by Creative Director Alessandro Michele and shot by photographer and director Angelo Pennetta. In a literal reference to the collection’s main motif, actual tigers roam the scenes of the campaign, having joined a group of friends for high tea in various spaces of a luxurious, retro-style hotel. A second part of the campaign starring four special guests will be unveiled later this month.

The collection, launching on January 4th, will be showcased in Gucci stores worldwide through dedicated window displays and Pop-Ups.