In 2022, the Christian Dior Forever foundation saga hits a turning point thanks to a new generation. Longer wear, more skincare and a cleaner formula. Because society is transforming, women’s lives and desires evolve and change. Forever is anticipating these expectations once again with a new generation of trail-blazing foundations.

“Long lasting, caring and beautifying. This new formula is, as close as it gets, a second-skin that becomes one with your own,” said Peter Philips.

Forever has been reinvented without losing its second-skin, sensorial feel. As comfortable as skincare, it caresses the skin with a high-coverage perfecting texture that is astonishingly fine. The skin lives and breathes, while looking its best.

Natalie Portman and Yara Shahidi are strong and inspiring women that appear as leaders of the Forever community, which is growing every day. Today, Forever lies at the center of a large movement, and a real, inclusive community of men and women of every age and every skin color, where each person shares their foundation, in a positive and confident idea of beauty.