GUCCI X THE NORTH FACE CHAPTER 2 CAMPAIGN FILM
Gucci reveals the second Chapter of its partnership with The North Face.
January 3, 2022
Whether literal discovery of places or cultures or the more metaphorical kind of adventures, the Gucci x The North Face Chapter 2 collection once again, addresses the curious drawing from values of self-discovery and self-expression that define both brands. To narrate the second phase of this collaboration, Alessandro Michele has conceived a campaign shot by French twins Jalan and Jibril Durimel set in Iceland. In stills and video, we are introduced to this territory’s unique landscape and its otherworldly spirit.
This special cross-category collection for men and women comprises ready-to-wear, soft accessories, luggage and shoes, including many pieces as hiking boots, multi-pocketed backpacks and warm, insulated jackets that powerfully reference the outdoor world of The North Face. The ready-to-wear selection comprises different styles and designs, including a number of bombers and vests that feature the classic GG monogram all-over as well as reimagined styles from The North Face iconic ‘90s attire, decorated with colorful prints, some of which inspired by Gucci’s archive. Additionally, the collection presents an exclusively designed selection of outerwear applied to remastered iconic styles from the ‘70s that features the latest proprietary technologies from The North Face, the brand’s latest best in class construction and technology.
The second chapter of The North Face x Gucci collection embodies the commitment of both partner brands to support eco-sustainable activities. Additionally, 100% of the down insulation is certified to the Responsible Down Standard by Control Union.
Packaging for the pieces comes in vibrant pink, featuring The North Face x Gucci logo. The garment and carrier bags, boxes and pouches have been strategically designed to reduce environmental impact at every step of manufacture. All paper and cardboard come from sustainably managed forest sources, and an uncoated paper has been used to ensure it is fully recyclable. To reduce the amount of paper, boxes are equipped with handles to avoid the use of shopping bags. Larger items come in shopping bags and cotton covers without boxes.