BALENCIAGA HOLIDAY 2021 AD CAMPAIGN

BALENCIAGA HOLIDAY 2021 AD CAMPAIGN

Explore a holiday-themed campaign, highlighting Balenciaga’s most giftable products.

December 20, 2021

On a grocery store checkout lane conveyor belt, selections of Balenciaga Holiday 2021 items are piled, representing several types of customer or gift recipient.

One shows white elbow gloves, etched champagne flutes, and Blade Pumps while another shows a Balenciaga City Series silk scarf that represents the Rodeo Drive Beverly Hills store, B Chain jewelry, and a mini backpack keyring.

The Travel Pillow, a neck pillow with a drawstring hood, sits alongside phone accessories from the Glam line—a ring holder, an EarPods holder, a phone case with chain—and Screw Earrings attached to EarPods. Balenciaga Ornaments are featured, showing the iconic Triple S Sneaker, Hourglass Bag, and Swing Puffer Jacket as handcrafted borosilicate glass miniatures.

Elsewhere, the conveyor belt holds crystal bow jewelry and a set of embossed stainless-steel coasters, part of the Balenciaga Objects category that now includes an influx of items for the home. A logo beanie complements an all-over logo blanket. Throughout are various cardholder and belt styles, as well as pairs of Fluffy and Dynasty sunglasses and the latest in the Hourglass and Le Cagole lines, plus updates to the Triple S, Track, and Speed shoes, including fake fur-lined versions.

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