ETRO HOLIDAY 2021 CAMPAIGN FILM
A celebration of joie di vivre, the evocative campaign portrays the essence of Etro in the spirit of the Festive Season.
December 7, 2021
The magic of the festive season, the alluring seduction of the night, and the energy of togetherness inspire the Etro Holiday 2021 campaign “Zodiacs Under the Sign of Etro.”
A celebration of life, friendship and the freedom of Etro’s new generation presented to the tune of the famous song “Zodiacs” by Roberta Kelly, where fun, fashion and music converge, portraying the spirit of the brand.
Directed by Tommaso Ottomano, the video brings to the screen an evening of celebration in a nightclub where the singer, played by Tina Kunakey, performs an unprecedented version of “Zodiacs” before a dancing crowd.
After the party, the lead characters leave the club to go outside and improvise a picnic under a starry sky around a black Cadillac, using porcelain plates from the new “Boho Butterfly” capsule collection, created in collaboration with Ginori 1735. A selection of refined tableware and decorative items inspired by Etros iconography.
All the clothes and accessories worn by the characters feature an explosion of multi-coloured Paisley patterns, floral prints, metal effects and jewel details such as the stud-cabochons applied to the new Crown Me bag.