PROENZA SCHOULER X MERCEDES-BENZ CAPSULE COLLECTION FEATURING LAURA DERN
Introducing the Proenza Schouler capsule collection inspired by travel, the open road, and the iconic Mercedes-Benz logo.
November 23, 2021
The Proenza Schouler x Mercedes-Benz collection is crafted from high quality, sustainable materials, such as recycled eco cashmere and upcycled leather, and made using responsible manufacturing practices involving natural dying and tanning methods.
Inspired by the great American road trip, the collection is titled The Power of Two and plays with the recognizable Mercedes-Benz logo. Each of the pieces are responsibly made, designed to “be loved and last,” and is also designed to be gender-neutral.
“Our foray into sustainable initiatives at Proenza Schouler got us thinking about working on a collaboration that celebrated this approach in other industries,” the designers continue, adding that Mercedes-Benz has always been synonymous with craftsmanship and is aspirational – a luxury that is very appealing and exciting. ”
The campaign is fronted by Laura Dern and her son Ellery Harper, and highlights each of the limited-edition pieces reinterpreted through the Proenza Schouler lens. “The world has changed, and we know better, so it’s important to have these conversations, and find ways to innovate through responsible production and design.”
The Proenza Schouler x Mercedes-Benz apparel collection will be available from November 9, globally on Proenza Schouler’s website, as well as at Saks Fifth Avenue in New York, London’s Selfridges, as well as at Mercedes-Benz’s brand space in Munich.