Gucci’s holiday campaign revolves around the concept of a mixtape, infusing it with an element of music in a natural continuation of a series of initiatives launched to mark the centenary year of Gucci.

The mixtape is the starting point of a journey into four distinctive worlds, each comprising a thematic selection of products curated for the holiday gifting season, highlighting the Gucci Hacker Project with Balenciaga, Horse Racing Motifs, Gucci Lifestyle and Décor, and New Year’s Eve.

To support the Holiday season, and launching with The Hacker Project, Gucci announces the arrival of a brand-new series of Gucci Pop-Ups, the ephemeral stores providing a captivating shopping experience, dedicated to the Gucci Gift selection.

The corresponding Hacker Project campaign, captured by Harley Weir in film and imagery, highlights pieces from The Hacker Project, alongside styles featuring a new jumbo rendition of the House’s monogram, appropriately appropriated from a past Balenciaga advertising campaign.