Directed by Inez & Vinoodh, the campaign reunites the models Louise de Chevigny, Mahany Pery, Lola Nicon and Anna Ewers.

November 9, 2021

Revealed during the show that took place last May at the Carrières de Lumières in Les Baux-de-Provence, the Chanel Resort 2022 collection makes a stop-over on a beach in the south of France. Long stretches of sand, murmuring waves, a natural landscape bathed in light: Chanel’s codes take on singular accents against this untamed backdrop.

In the art of contrast, irreverence meets refinement. The black and white two-tone is both intense and graphic over cotton jacquard trousers embroidered with organza flowers, a silk crêpe suit trimmed with wide braid, and a velvet dress worn with a macramé cape and patent ankle boots. Chanel’s emblematic tweed illustrates its modernity on a sleeveless jacket woven from ribbons, on suits with fringes as well as a pink and black suit with crocheted braid. A highly sophisticated white jacket is embellished with lucky charms representing the Chanel symbols, while another bold silhouette combines an artfully draped top with a bodysuit and trousers in silk crêpe.

Finally, the influence of rock and punk imbues t-shirts bearing the image of Lola Nicon, a little black strapless dress trimmed with purple feathers and another in cashmere fishnet with jewelled straps. This free-spiritedness also manifests as the chokers and silver pointed Mary-Janes that punctuate certain outfits.


Receive direct access to exclusive interactive online shopping, latest designer collections, celebrity features and collaborations, and daily fashion news.